Consider the importance of mobile, special features, talent networks and apps. This is especially important since job boards remain the number one source of hires, according to a CareerXroads study. Mobile is a key technology to consider as part of a job-posting strategy. Candidates increasingly use their mobile devices to search and apply for jobs. According to a study from Jobvite, recruiters who use mobile in their recruiting efforts see a 14 percent improved time to hire and a 13 percent increase in quality of candidates.
It is important to understand what technology candidates use to not just apply but also view, research and engage with your company.
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With this in mind, make a point of talking to recent hires and past job candidates about the job search preferences and habits that led to them applying at your company. Seventy-three percent of adults use social media in their everyday lives. On the next page is a list of social recruiting tips to get you started on the right foot with sharing and engagement.
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Personalize your messages. Answer questions. Build relationships, and most importantly, do not automate all of your job postings. Depending on the size of your organization, you might have dozens or even hundreds of new job openings.
Oversharing can alienate your social media community of tech pros. Even enterprises as large as Hewlett-Packard have chosen to feature one daily job posting on their social networks, use custom hash tags, and focus on building relationships with their social media community. Twitter job cards such as Dice are another great way to highlight a specific opening to a targeted community.
Twitter is a favorite among tech pros and is the third most popular search engine behind Google and YouTube. Job cards allow you to go beyond the character limit and focus a specific job posting using keywords, location and benefits. Twitter job cards extend the life of a tweet beyond its 15 minutes of fame. Hashtags are the best way for recruiters to reach a very targeted network that might or might not be following you.
I consider hashtags the Dewey decimal system of social media, allowing others to find you and build new connections and communities. Recruiters can use hashtags by job type like javadeveloper , city name like sf or sanfrancisco , or the job or jobs hashtags to tell other Twitter users that the tweet contains information about a job or job opening. Tech professionals tend to search for jobs by skill, so highlighting core skills with hashtags in your tweets is key to getting them found.
Equally important is the organization of company job postings on Twitter and other social media sites, which is why I recommend creating a company-specific job posting hashtag to organize social media job postings. HP has done an excellent job of making searching for their featured jobs easy on social media with their hashtag, HPcareers.
Blizzard Entertainment understands the importance of creating a clear differentiation with their job postings. It generated a large amount of positive feedback from candidates especially via Twitter, Facebook and LinkedIn. Regardless of the social network, hashtags remain an important part of any social recruiting or social engagement strategy. They provide recruiters an opportunity to engage established communities and expand reach.
CH2M Hill has more than 25, employee across the globe. The company successfully leveraged social media platforms such as Facebook to reach highly critical engineering roles. Rather than use status updates or targeted advertisements on social networks, CH2M Hill found the most success in posting to social-media groups such as online engineering communities and alumni networks.
Social recruiting strategies are as different as job candidates themselves. The key to effective social recruiting and using social media begins with understanding your audience and metrics in order to gauge which social platform drives the most results and what success looks like to your recruiting team. The most feared lead software engineer in the galaxy, Java is wanted for gangster programming skills, veteran leadership, and battle-tested experience. Whereabouts currently unknown, although given the history of passion for server-side and scalable server architecture, Death Star ties possible.
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The best job postings create a clear message that sets them apart from other employers. Testimonials are a powerful way to share what makes your organization unique and a great place to work. The best testimonials come directly from your employees. The testimonials focus not just on employees but also on specific teams, including sales and engineering. Beyond research and employee testimonials, visual media helps to set employers apart from one another. This includes photography, videos and other digital assets that complement your job posting.
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The campaign, which was the first of its kind in recruiting, resulted in new social media followers and 5, views of their Scopes. It is also essential for brands to be authentic and genuine in the way we communicate with our audiences. Consistently incorporating these components in your job postings will increase your ability to attract more of the right candidates, and filter out people that are not a culture fit.
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Manage your career, skills, and find your next tech job whether you're in fintech, greentech, edtech, adtech, or biotech. Look for the "Apply in App" label when viewing a job's details. Turn your skills and experience into accurate salary requirements using our estimator to ensure you're receiving competitive offers. Build and manage your career profile: - Upload your resume from your preferred cloud storage. Set your profile to searchable and receive offers for jobs that may not be publicly listed.
Stay informed: - Receive new, personalized job recommendations based on your skills and interests. Dice will help you find your next tech jobs whether your skills, titles, or interests are:. Reviews Review Policy. Cloud providers have improved the visibility into their platforms, but enterprises still need more information about what goes on Microsoft users have seen a number of improvements to the Azure Cost Management tool -- but there are still concerns about its Published: 29 Aug Admins now require data center skills 'a mile wide' IT career advice to wow future employers Before leaving a system administrator job, don't burn any bridges New IT jobs emerge to target user experience, service delivery Load More View All Evaluate.
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