Social media can be used to interact with customers, respond to questions, report accidents or weather conditions that may impede delivery schedules, and create automated updates about your inventory. Social Media has been widely used in general business and marketing but the application in supply chain management context seems to be lagging behind.
As a matter of fact, social media can be utilized to improve various aspects of supply chain and business results can be achieved rapidly. The purpose of this infographic is to illustrate 10 actions across 4 categories, namely, — Supply chain event management — Relationship management — Supply chain collaboration — Information technology Therefore,supply chain management professionals should be able to implement these ideas immediately and gain the quick win business results.
Source: SupplyChainOpz. The scale, scope and depth of data supply chain technology applications are generating today is accelerating, providing ample data sets to drive contextual intelligence. Forward-thinking manufacturers are looking at big data as a catalyst for greater collaboration. The more links there are in your supply chain, the more convoluted and complex that chain becomes. By simplifying the supply chain and disposing of unnecessary links, you can improve efficiency and reduce expenditures.
Work directly with the manufacturers whenever possible, rather than purchasing through an intermediary source.
Practical E-Manufacturing and Supply Chain Management - 1st Edition
By working directly with the manufacturers, you can greatly reduce expenses and create a simpler and more efficient supply chain. Reducing the links in your supply chain will also enable you to lower the risks associated with shipping and receiving.
Given shipping and other functions of the supply chain are contingent on such factors as weather, international border security, economic collapse, and natural disasters, simplifying how you accurately combine supply chain technology applications with data as much as possible in your analysis of suppliers to include vendors, shipping partners, and more, will improve the reliability and efficiency of your supply chain and leave your business less vulnerable to unforeseen disaster. Customers will likely be turned off of a business that routinely has shipping delays, shipping errors, or products that are out of stock.
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Share on print. Big Data also allows more complex supplier networks that focus on knowledge sharing and collaboration as the value-add over just completing transactions. Big data is revolutionizing how supplier networks form, grow, proliferate into new markets and mature over time.
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The following graphic from Business Ecosystems Come Of Age Deloitte University Press free, no opt-in illustrates the progression of supply chains from networks or webs, where knowledge sharing becomes a priority. Adam Robinson. Adam Robinson oversees the overall marketing strategy for Cerasis including website development, social media and content marketing, trade show marketing, email campaigns, and webinar marketing. Create Alert. Share This Paper.
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Figures from this paper. Citations Publications citing this paper. Andreopoulou , Basil D. Manos , Fedra Kiomourtzi. Effects of organizational attributes on adoption of technology for supply chain management in large school nutrition programs Julie Ann Boettger. Examining the diffusion of electronic supply chain management with external antecedents and firm performance: A multi-stage analysis Ing-Long Wu , Cheng-Hung Chuang.
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Analyzing contextual antecedents for the stage-based diffusion of electronic supply chain management Ing-Long Wu , Cheng-Hung Chuang. References Publications referenced by this paper.
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Carsten Rasmussen of Lego ranked as Denmark’s most influential supply chain leader for 12222
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